I love to read the newspaper in the morning with my breakfast. There is talk that newspapers are a dying medium and while I don't know what I'd do with out my morning paper I believe it to be true. Certainly it is an advertising tool I rarely use in my day to day real estate business. Who would want to browse through pages and pages of real estate ads most of which are not even remotely what you are looking for? The vast majority of people have the luxury of going to realtor.com or a Real Estate web site like this and simply enter their criteria and get listings very close to what they are looking for. I sometimes use local papers to advertise open houses but there are better and less expensive (like free) ways to do that now. Realtor.ca lists open houses and social networking sites like Facebook and Twitter along with shopping sites like Craig's List & Kijiji are also used for advertising open houses. You can even find open houses in your area using your Blackberry. More about that in next weeks blog about technology and the Real Estate consumer. The Toronto Star's Real Estate News section used to be a separate section of dozens of pages. In today's Star (Jan 15/10) it is 3 pages stuck in the back of the business section. So if you're a seller and your agent promises to advertise your home extensively in the paper don't be too impressed. Probably nobody will see it and he is wasting his/her advertising money on ineffective methods. Today's smart Realtor concentrates their marketing through the Internet. Thanks for reading this and come back again.